A comprehensive set of tools, processes, and templates used to effectively manage and deliver product and/or services in a business. Tools such as product roadmaps, product requirements documents, competitive comparison checklists, technology roadmaps, are used in the functional area of product management. Product management is an organizational function within a company dealing with new product development, business justification, planning, verification, forecasting, pricing, product launch, and marketing of a product or products at all stages of the product lifecycle. Similarly, product lifecycle management (PLM) integrates people, data, processes and business systems. It provides product information for companies and their extended supply chain enterprise.