Meet
Vice President, Growth Practice
Jasmine is a Vice President at Lean Focus, Growth Practice. With over 25 years commercial leadership in the life science tools sector, she has steered growth and market leadership at companies including GE Healthcare, Dionex, Affymetrix, Biodesix, Gyros Protein Technologies, Mesa Labs and Leinco Technologies. She is known for driving the sustained growth for new and existing brands across a diverse complexity of technologies and target audiences. Most recently, she is consulting across sectors within life science tools industry.
Jasmine held global leadership roles as: CEO, Head of Marketing and Head of Product Marketing. She successfully helped businesses overcome challenges with topline and profit growth, product rationalization, new product introductions and product branding by employing lean principles in growth strategies. She led global marketing strategy planning in several organizations, always with a customer-centric and data-based approach. As Head of Marketing at Gyros Protein Technologies (automated platforms for peptide synthesis and miniaturized immunoassays) she successfully launched and expanded two product brands using customer research, product-market fit and optimized stage-gate processes, achieving the growth projections defined in the business cases. At Biodesix, a molecular diagnostics company, she rebranded the company and launched the company’s first targeted liquid biopsy mutation test for genotyping tumors of patients with advanced non-small cell lung cancer.
Jasmine holds a PhD in Molecular Biology from University of Toronto. She has participated in senior leadership programs at GE Healthcare and has attended the Corporate Executive Board Challenger Sales and Marketing program.
INDUSTRY EXPERIENCE
Life Science Tools
Sterilization
Plastics