Overview

As strategic planning season approaches, teams gather to chart the course for their company’s growth. While some challenges are clear, many teams fall into the trap of relying on internal perspectives shaped by outdated historical positions. This ‘Inside In’ thinking can skew market, competitor, and customer analyses, leading to ineffective strategies and wasted resources.

Join us for an enlightening webinar on ‘Outside In’ strategic planning. We’ll explore how leveraging focused primary research can transform your strategic planning process, ensuring a comprehensive and accurate view of external market factors. Lean Focus ‘Situational Analysis’ methodology, in partnership with primary research from BroadBranch Advisors, offers a streamlined and cost-effective approach to integrating unbiased customer and competitor insights directly into your strategy.

What You’ll Discover:

• Situational Analysis: Learn how this tool fosters ‘Outside In’ thinking and enhances your strategic planning.
• Research Insights: Gain a deep understanding of the primary research process for collecting valuable customer and competitor information.
• Impactful Examples: Discover real-world cases where primary market research has significantly influenced strategic decisions.

This webinar is designed for strategy and business development professionals, general managers, and CEOs who aim to drive higher organic growth rates. Don’t miss this opportunity to gain actionable insights and elevate your strategic planning efforts.