Meet
MARK VAN DE LAAK

Mark is a driven marketing and commercial leader with more than 11 years experience in Fluke, a Danaher/Fortive operating company. Within Fluke he setup digital marketing from scratch for EMEA and embedded demand generation and lead management in all commercial activities. Within Fortive he championed Value Selling and Value Proposition Design to increase commercial excellence across various groups. Recently Mark and his teams focused on New Product Innovation, where new Standard Work, Lean Program Management and Daily Management accelerated vitality in highly—competitive spaces.